Do you love the CANEX brand? Are you a frequent CANEX shopper and an active CAF community member? (Canadian Armed Forces member, a military spouse, military child, veteran and hold a valid CFOne card?)
Do you enjoy trying new products and providing reviews? Are you social media savvy and love story telling?
If you answered YES to these questions, you may be the perfect CANEX Ambassador!
As a CANEX Ambassador, you will play a key role in helping us keep our finger on the pulse of our CAF communities and provide our members with authentic stories and feedback so that we can improve and continue to grow together.
Hear What Our CANEX Ambassadors Have To Say!
"I really enjoyed this past year posting pictures and promoting CANEX'S amazing products.
Thanks and I look forward to continuing to be a part of the team this year." -Justin
"I have been a customer of CANEX both in Canada and Europe, it has been a part of my life since I was a child. Always being a place for Canadian Armed Forces members and their families to purchase products. Being a Brand Ambassador, affords me the opportunity to share with friends and family the continued support for our troops and veterans that CANEX provides." -Missy Searl
"I have enjoyed being the CANEX ambassador this past year, many of my friends and colleagues have enjoyed reading my posts with many of them commenting and purchasing some of the items I’ve displayed on social media. I look forward to continuing my relationship with CANEX as ambassador."
-Grace
CANEX Ambassador Program
What are the requirements?
Must be part of the CAF community (active member, retired veteran, military spouse, military child etc.) and hold a valid CFOne card. Am I eligible? Find out here
1. Capable and willing to share stories using creative photography and video to curate high quality and impactful content.
2. Post CANEX content to your social feed a minimum of 3 times per month
3. Tag @CANEX.ca and use #CANEX and #CanAmbassador
4. Active on Facebook or Instagram (Profile must be public)
How does it work?
Ambassadors get the opportunity to test and try new CANEX product(s) and provide product reviews, which will be shared on your social channels and with CANEX.
Have an opportunity to photograph CANEX product(s) and share your photos within your social community and with CANEX.
Ambassadors will create content around CANEX product(s) and seasonal merchandise.
Share CANEX messaging and content on your social channels.
What's in it for me?
Many exciting perks and rewards such as CANEX merchandise in exchange for your Ambassador participation. You will receive top products from numerous exciting brands from CANEX to sample and enjoy!
You will be the first to know about our upcoming new arrivals and new brands at CANEX!
You will have exclusive early access to sales, events, launch dates and much more.
You will gain valuable experience as a brand ambassador growing your social media expertise, content curation and influencer marketing while collaborating with a reputable Canadian brand.
3 Easy Steps to Become a CANEX Ambassador
CANEX Ambassador Program Agreement
This agreement will begin upon CANEX acceptance of your Ambassador application and will end when terminated by either party. Becoming a CANEX Ambassador does not establish any legal or financial relationship with CANEX.
We reserve the right to terminate the CANEX Ambassador agreement at any time, with or without reason, by providing the other party written notice of termination. All ambassador agreements are signed for a 1 year term (1 April – 31 March). After a year, you must re-apply to the program. New ambassadors are subject to a 3 month probationary period. Successful completion of probationary period will result in an automatic enrollment into the program, until March 31st of that year.
By participating in the CANEX ambassador program you agree to grant CANEX and divisions of the Canadian Morale and Welfare Services (CFMWS) a royalty-free right and license to reproduce, publish, distribute, display, report, analyze, share and edit all Content created for or on behalf of CANEX in any and all media now known or developed in the future, including the right to create derivative works; which includes but is not limited to: Posting to social media platforms; Paid support of social media posts; Publishing to CANEX’s website and/or digital applications; Use in CANEX’s digital, email or text message communications; Use in online advertising within social media platforms; Use in general online advertising (i.e. search, websites, digital, etc.); Use in off-line advertising (i.e. print, display, store signage, broadcast, etc.); CANEX to share Content with other divisions of CFMWS as a form of feedback; and/or A combination with other content for any of the above uses.
By participating in the ambassador program, you understand and agree that no additional compensation (aside from the gifted products you received) will be provided if your Content is used in any formats mentioned above.
Social Media Content
CANEX values the partnership with its Ambassadors and community partners. As a condition of your participation in the Ambassador Program, you must comply with all program guidelines and regulations. All CANEX ambassadors must represent CANEX and the Canadian Armed Forces community with professionalism and respectability. We encourage you to exercise sound judgement, embrace creativity and authenticity when circulating promotional content. Any content we deem as inappropriate can result in the termination of the program agreement.
We require high quality photography and videography with authentic captions. A photpgraphy guideline with do’s and don’ts’s as well as suggested captions with new products will be provided to you. Please reference this toolkit when creating and publishing content.
Frequency of Posts
As a CANEX Ambassador, we require a minimum of three (3) post per month, minimum 24 hours apart and unlimited stories. All posts must tag @CANEX.ca, the brand or vendor and use #CANEX and #CANAmbassador.
In the event that you are not able to fulfill your Ambassador duties for an extended period, (postings, deployments, exercises or personal reasons) you must notify us in advance. If you are inactive for more than two consecutive months while not attempting to contact us, we will presume that you are no longer interested in the Ambassador Program and our agreement will cease.
Program Conditions
Prohibited Activity on creating or sharing posts associated with CANEX and CANEX products. As a condition to your acceptance and participation in the Ambassador Program, you agree that you will not undertake or engage in the following practices, and any violation of this Section shall be deemed a breach of this agreement and will result in immediate termination from the Ambassador Program agreement:
X-rated and promote sexually explicit materials
Promoting violence and/or drug use
Promoting discrimination based on race, sex, religion, disability, sexual orientation, or age
Promoting illegal or questionable activities
Violating intellectual property rights
Language should reflect the tone of CANEX and appropriate language should be used
Not following any of the above terms will lead to immediate removal from the CANEX Ambassador Program
Sign up Here
Welcome to CANEX.ca, Canada’s Military Store!
As a proud division of the Canadian Forces Morale and Welfare Services, CANEX has developed this exclusive shopping website to better serve the retail needs of the Canadian Armed Forces (CAF) Community.
By clicking here, you confirm that you are a member of the Canadian Armed Forces or part of the extended CAF community.